In this day and age of digital, print media seems to be taking a backseat, especially in terms of advertising.
But, don’t believe everything you hear. There’s plenty of benefits to print advertising, especially when there is all eyes on you and your business (one of several benefits to advertising with Coffee News).
Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money.
So why is it that even with all of these wonderfully low cost and free ways to promote your business I contend that you must make advertising one of your core lead generation tactics? (Actually one could argue if anything is free, but the items listed above don’t come with a direct cost.)
As John Jantsch, founder of Duct Tape Marketing, explains, advertising is in fact one of the marketing tactics that comes with an invoice. You must write a check to run ads or send direct mail, often before seeing any results. In his experience people shy away from advertising, not because of the cost, because they don’t know how to get results and they don’t understand the long-term residual effects. Think about it, if you knew that for every $100 you spent you could produce $200, you would get out your check book and spend away, right?
When done effectively advertising is an essential part of mix. Jantsch outlines 5 reasons why you and your business should advertise.
- Advertising is the only medium you can control
- Advertising allows you to target ideal customers only
- Advertising creates awareness for your content
- Advertising adds credibility to your message
- Advertising amplifies everything else you’re doing