It’s early Sunday morning, and the sun has only just breached the horizon. The smell of freshly brewed coffee permeates the air, along the aroma and sound of bacon sizzling in the pan. You sit at the table with your breakfast and you check up on the morning news.
Which do you imagine in this scenario; the algorithmic snippets on your mobile device, or the locally tailored community newspaper?
A report conducted by News Media Canada— in cooperation with Totum Research— shows a total of just over 690,000 community newspapers circulated through the province of Alberta over the course of 2022. If you had received a copy of every one of these newspapers and stacked them on top of each other, they would be taller than the average house. That’s a lot of papers!
Community newspapers are trusted, localized sources of information; 82% of the reason people read them is to stay connected with their communities. This central focus on an area allows for the people within them to stay informed on the events and wellbeing of the area directly affecting them. This is especially important for the more remote communities of Alberta, and even all of Canada, where smartphones and other devices like them are not as commonly used or accessible.
It’s not just news either. Community papers are also sources of employment opportunities. Local job openings are around 44% of the reason for reading local papers, along with classifieds and housing. Many of these papers also promote local events and activities, such as sports, charity drives, and community fairs.
Printed media continues to remain an accessible, affordable, and trusted source of information, especially for local communities with a focus on staying connected.
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