Boost Your End-of-Year Marketing Campaigns

As the year ends, your window to reach your customers before we roll into 2025 is narrowing. Thankfully, plenty of people are still shopping and looking to get errands done before the New Year – but you’ll need to step up your marketing efforts if you want your campaigns to stand out and get their attention.

Here are 5 Ways to Boost Your End-of-Year Marketing

Offer Last-Minute Deals

Many shoppers still have things that they need to knock off their lists before the holidays or are planning to hunt for deals once Christmas is over. Meaning, you still have a chance to convince them to shop at your business. Try running flash sales or offer exciting Boxing Day promotions. At Coffee News, we know that our readers LOVE deals! Giveaways or special offers are a great way to catch people’s attention in a market that is saturated with ads.

Provide Solutions to Holiday Challenges

This can be a stressful time of year for your customers and clients, so your end-of-year marketing should be focused on providing them with solutions to their troubles. Offer home deliveries, extended hours or put together a gift buying guide for people trying to pick up a last-minute gift. Now is also a great time to promote gift cards!

Emphasize Community Spirit

Get into the spirit of the season and show off your community pride in your marketing campaigns. Support a local charity by hosting a fundraiser, sponsoring an event or donating a portion of your sales from a specific product or promotion. People in your community will feel more connected to your brand if they see that you’re invested in the community and care about the same causes that are dear to their hearts. This can also promote good word-of-mouth and help new people to learn about your business.

Ensure Your Marketing is Consistent Across Channels

Maximize the reach of your end-of-year marketing campaign by ensuring you’re coordinating your efforts across your online and traditional marketing channels. Promote your sales and special offers in print ads, email campaigns and in your social media posts. This will ensure that your message reaches a wider audience and will help your campaigns to leave more of an impression through repetition.

Leverage Holiday Foot Traffic 

Foot traffic will be up at this time of year, as more people are out shopping for the Holidays. Use attractive signage to inform passersby of what you have on offer and to draw them into your store. Reach out to other local businesses in your area that you know your customers frequent to set up cross promotions. Try creating coupons that you can pass out to each other’s clientele to encourage them to frequent both businesses.

You can also take advantage of the increased foot traffic by getting your ads into places where your customers will be stopping to take a break from shopping. Coffee News is a great way to get your marketing campaigns into local coffee shops, restaurants and community centres where your ads will be seen by many people.

Generate Big Results with Coffee News

If you’re looking for the best way to guarantee your advertisements are seen by people in your community, Coffee News is the solution. Our publication is a trusted source of entertainment and news that can be found in businesses across Alberta. Ensure your end-of-year marketing campaign is seen “everywhere” in your community. Call 780-220-6397 today to place your ad and start seeing big results.