Our Top 5 Marketing Tips for 2025

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As we begin a new year, it’s important to reflect on your marketing goals so you can build a strong marketing strategy for 2025.

Start by reviewing your strategy from last year and look for areas where your marketing efforts were successful and areas where you want to improve. This will help you decide on how you want to approach your advertisements in the new year.

Now comes the tricky part. Once you’ve decided on your goals, you’ll need to come up with a plan for how you’re going to meet those objectives. The average person sees so many different ads in a day that it can be hard to grab their attention and make a meaningful impression. That’s why we’ve put together these marketing tips to help you shake up your advertisements and stand out!

Standing Out from the Crowd in 2025 With These 5 Marketing Tips

Be Unique

One of the best ways to get people to pay attention to your messaging is by being unique. Start off strong in 2025 by focusing on what makes your business different from your competitors.

Do you have a unique story behind your organization? What makes your products or services noteworthy? Highlight the ways you are different and how this benefits your customers in all aspects of your marketing.

In a sea of digital advertisements, your story may be drowned out. Print advertising is another way you can differentiate your business from your competition in a tangible way. Print ads have the advantage of being more tactile than a digital ad and will help you to make a bigger impression on your audience. Some publications, like Coffee News, even prioritize exclusive exposure for their advertisers.

Pro Tip: Focus on a feature of your offering and tell a compelling story about it – in just a few words. A striking tagline that underscores your uniqueness goes a long way.

Try Email Marketing

If you aren’t currently maintaining an email list for email marketing campaigns, now is the perfect time to start. It can take time to build and organize a contact list, but the rewards are worth the effort.

Email marketing is a popular marketing channel because it allows you to build relationships with new or potential customers over time and to reward your most devoted fans with special offers or other perks. You can also send targeted campaigns to select portions of your contact list based on their areas of interest or engagement rates, ensuring your advertising efforts are being sent to the people who will be the most receptive to them.

Pro Tip: Segment your email list into groups based on customer preferences or behaviour (e.g., loyal customers, new leads). Combine this with a special offer in your ads to drive sign-ups.

Encourage Reviews

Positive word-of-mouth is one of the best ways to make a good impression on potential customers, and this holds true for online reviews on platforms such as Google or Facebook.

If someone sees that your business has a lot of positive reviews, they are going to view you as more trustworthy. Testimony from a previous customer is seen as more genuine than an advertisement. Getting more reviews on your Google Business Profile can also help boost your position in search results, making it easier for people to find and discover your business. Try emailing your recent customers or creating a social media post requesting reviews. Be sure to highlight how much this can help your business and how much you value what they have to say.

Pro Tip: Use your ads to rack up glowing testimonials. Then, highlight standout reviews in your ads – with your reviewer’s permission – and pair it with a call-to-action.

Utilize a Healthy Marketing Mix

Both print advertising and digital marketing have their advantages, that’s why deploying a mix of different forms of advertising can lead to big results.

Digital marketing can reach many people quickly, while print advertisements are often held onto for longer and their physical nature makes them appear more reliable. By utilizing both mediums, you can combine their strengths to reach more people, all while presenting a consistent image of your business or products. If someone sees your ads in a variety of places, the repetition will also help your business to stick out in their minds, building brand awareness and trust.

Pro Tip: Ensure consistency across your marketing channels. Use the same visuals, taglines, or offers in your print and digital campaigns to reinforce brand recognition.

Implement Tracking Mechanisms

Setting up tracking mechanisms for your advertisements before you launch a new campaign is a vitally important step that will allow you to measure the success of your marketing strategy. You’ll be able to track how an advertisement is performing and make adjustments throughout the year to ensure you’re meeting your goals.

Here are a few marketing tips for tracking the results of your print advertising efforts:

Tracking Website Traffic

If you’d like to push traffic to your website, try including a QR code that links directly to a dedicated landing page that was created for the print advertisement. Then all you’ll need to do to see how well your print ad is performing is check the traffic to that landing page.

Tracking Leads

If your goal is to gather leads, you can deploy a similar strategy and include a QR code in your ad that links to a dedicated contact form.

Tracking Online or Instore Sales

Including unique promo codes for special offers is a good way to track online sales generated from a print ad, or you can include a coupon that needs to be presented in person if your goal is to increase foot traffic to your store and instore sales.

Pro Tip: Test and refine. Run an A/B tests with different designs or offers and track which one performs better using unique QR codes or promo codes. This helps you learn what resonates most with your audience and optimize future campaigns.

Make an Impact with Coffee News

Looking for a proven way to reach your local community? Coffee News is Alberta’s trusted advertising publication, reaching 800,000 readers EVERY MONTH in the places they love most – restaurants, coffee shops, professional offices, and community spaces.

Our readers love our mix of entertainment and light-hearted news—and they love supporting local businesses.

Print advertising with Coffee News is a reliable way to:

  • Break-through the noise of a screen-saturated world.
  • Connect with your local audience.
  • Build brand awareness and trust.

Ready to make 2025 your best year yet? Call 780-220-6397 today OR to secure your spot in Coffee News and start reaching your community in a tangible, impactful way.