Instagram
Facebook
Twitter
YouTube
Although often viewed as a traditional form of advertising, print ads can get your brand in front of new audiences and lead them to take the actions you want. Here’s how: 1. Align Your Print Advertising With Your Digital Advertising It’s important to maintain consistency across your digital and print advertising campaigns. Remember the golden rule of seven, which is the idea that a prospect may need up to seven interactions with your brand before making a purchase decision. Having a consistent design across all platforms will enforce brand familiarity. Use your digital analytics for social media posts or display…
How to Build Local Brand Awareness
If you own a small business, local customers are probably your main source of revenue, and your marketing strategy should be focusing on attracting those buyers. This means you need a more focused approach to your advertising, rather than the broader methods that’re more effective when marketing a business on a national or international scale. If you want to boost your business’ presence in your local community, it’s time to go a step beyond simply getting your name out there and to instead invest in promoting local brand awareness. What is Local Brand Awareness Local brand awareness encompasses more than…
Design Tips for Print Advertisements
Advertisements give you the opportunity to do more than just tell readers what you offer and how to contact you. A carefully crafted ad can tell a story to the viewer about who you are and help them to connect to your business. That’s why, when you sit down to create an ad, you’ll want to make sure you’re taking advantage of this opportunity to convey a strong message through a well-designed, visually appealing ad. Why Good Design is Important for Print Ads Incorporating principles of graphic design into your print ads will help your advertisement to stand out, draw…
Marketing Strategy – Using QR Codes in Ads
QR codes can be seen everywhere in the marketing sphere. From signs at the bus terminal to pamphlets handed out at your local doctor’s office, QR codes are popping up in all kinds of advertisements. If you’re a small business owner looking for ways to get the most out of your print advertisements, including a QR code can be a great way to push your marketing game to the next level. Why You Should Use QR Codes in Advertisements. The top reason you should consider including a QR code in your ad is that it allows the viewer to take…
How to Craft Effective Calls to Action
Tell me if this sounds familiar. You’ve spent a lot of time putting together an informative ad with great visuals, but it’s not receiving the results you were looking for. Nothing is more frustrating than seeing your carefully crafted ad fail to make an impact, but don’t throw your hands up in frustration quite yet. If your ads aren’t performing to your expectations, you might want to examine the calls to action you’re using to see if they’re effective. What is a Call to Action? When talking about advertising, a “call to action”, or CTA, refers to the part of…
Marketing Strategy – What Are Customer Pain Points?
With the holiday season fast approaching, now is the perfect time to review your marketing strategy, identify your customers’ pain points and resolve them before your big winter promotions kick off. “But what are customer pain points?” you may well be asking. Not to worry, if you’ve never heard this term before, we’ll go over everything you need to know about customer pain points and how to identify them. What are Customer Pain Points? Customer pain points refer to any problems or flaws in your products, services or business that will cause a potential customer to be less likely to…
Print Ad Ideas That Make Readers Look Twice
If you’re feeling like your print ads are starting to blend into the ocean of ink and broadsheet beaches, then perhaps it’s time to make a ripple. Take a breath, drink some water, and have a good stretch. It’s time to change the way you look at the space where you place your ads. Provoke Thought Rather than sticking to just what we’re all familiar with, get your readers to think. Don’t just ask them a question; encourage them to ask their own questions. Captivate your audience with content and design that makes them stop and really think about what…
Fall Marketing Ideas for 2023
As leaves twirl through the sky and the smell of pumpkin spice lattes permeates the air, you know it’s time to get your fall marketing plans into action. Not sure where to start? Here are a few ways to promote your brand, company, or organization’s autumn spirit! Use Seasonal Themes Leaves, pumpkin spice, and everything nice! Dress up your branding, website, and ads in a seasonal autumn theme. Fall colours are very pleasing to the eye, with its range of oranges, reds, and earthly colours. It’s also just nice to know that you’re getting into the season’s spirit! Create Promotions…
The Jerry Forbes Centre: A Non-Profit’s Success Story with Print Advertising
Still wondering what you can accomplish with Coffee News print advertising? Take a look at the glowing words of one of our favourite non-profits, the Jerry Forbes Foundation .Read about their journey with Coffee News to print advertising success! A Little About the Non-Profit “We are the Jerry Forbes Centre Foundation. Our vision is to provide spaces where non-profits can come together and deliver programs to the community.” What We Needed “We opened the Centre in 2018, moving into the building over the year. Then COVID hit, and though we stayed open, we never launched an awareness campaign. We…
Common Myths about Print Advertising
Print advertising has been around for a very long time and has evolved as it has grown. It stands to reason that at least a handful of myths have come about on the nature of print advertising over the years, especially in recent history. Found here is a short breakdown of a few of these myths. People don’t trust traditional print. Printed news and advertising are actually the most trusted sources of information. A 2022 snapshot from News Media Canada reveals that approximately 47% of Canadians trust newspapers, while only around 22% trust social media outlets. Nobody reads…