The Power of Repetitive Marketing

By: Al Lautenslage. What two things do the following quotes have in common? "I did a mailing once and never got any business." "I sent a press release once and never got published in the newspaper." "I attended a chamber of commerce meeting once and never got any business from it." The first common element is that these are actual quotes I've heard-numerous times-from business owners, entrepreneurs and independent business professionals. The second thing is they all contain the word "once." Doing something once is an event. Doing it over and over again is a process. The reason those… read more >>

A Mother’s Love

From (Readers Digest) "A mother is a person who, seeing there are only four pieces of pie for five people, promptly announces she never did care for pie."   —Tenneva Jordan I knew I was not supposed to be quite so excited. I was too old for that. At age eleven, the oldest and my mom’s “grown up” girl, I had to keep my cool. I was in middle school after all. But every chance I got, when I was alone, I checked each present under the tree. I read every tag and felt every package, guessing at the contents… read more >>

Quick & Easy Ideas for Christmas Marketing

Christmas is just around the corner (already?) and everyone knows the holidays could mean a major boost in sales for most businesses. Here are some simple, low-cost ideas you can include in your marketing planning over the next two months. Have special Christmas offers and spread the word about them through a professional looking email campaign. Send an email with these offers to your database of customers and make sure the email's design is decorated with holiday themes from start to finish. You want it to stand out from other emails your customers usually receive from you. Make sure you don't go… read more >>

Small Businesses Prepare for Christmas Marketing

Halloween is over and before stores are hastily putting away the remaining witch hats, fake cob webs, and zombie make-up to make room for Christmas Merchandise.  Soon every shopping mall will deck their halls and switch over to holiday music, if they haven’t already.  ‘Tis the season that could make or break your sales goals.  Here are some tips to help you prepare for the holidays: Review last year’s activities.  What did you do that worked last year?  Review which product and services performed well and which didn’t.  Did you have enough staff to handle increased holiday traffic?  Think of how… read more >>

Time For a New Roof

By Amy Hancock It might finally be safe to assume that winter is over and the snow has officially gone away. This time of year homeowners turn their home maintenance focus from indoors to out. It's been years since you've thought about the condition of your roof. How can you tell if it's time for a new one? "If you're shingles are starting to curl it's definitely time for a new roof," said Dominik Plaza of Fair and Square Roofing. "You can also look for missing shingles or shakes on the roof and see if there is much debris on… read more >>

Shotz Lounge

The team has never been more excited as they flooded into the restaurant. Happy to be celebrating their first place victory at this weekend’s tournament, they find seats around the table while giving each other high-fives and excitedly re-capping the winning plays. There couldn’t be a better way to celebrate than a pizza party at Shotz Lounge,  located at the TransAlta Tri Leisure Centre in Spruce Grove. Shotz Lounge and Mountain Top Market Catering are under new ownership. The fully licensed lounge is family-friendly and a great place for groups of all ages to spend quality time together. “We’ve changed the… read more >>

Supporting Persons with Developmental Disabilities

By Amy Hancock With recent cuts to the provincial budget many people feared the worst for some of Alberta's important social programs, including the Persons with Developmental Disabilities (PDD).  The Alberta Human Services has stated that the PDD isn't being cut.  "It is being transformed to ensure it achieves the best results for the people supported by the program and to ensure that people get the services they need." Coffee News has an invested interest in supporting persons with developmental disabilities.  We work with agencies in smaller communities and help provide delivery jobs for some of their clients with disabilities. … read more >>

Simple Summer Marketing Ideas

By Amy Hancock Staff are on holidays and your customers and spending more time out at the cottage than in your place of business.  Sometimes business can slow down in the dog days of summer.   You already have your summer marketing plan in place.  Here are some ideas to spruce it up a bit, expand your network, and maybe get a few new customers through your doors. Run a summer contest. Give away free stuff!  Post a buy-one-get-one-free coupon on your Facebook, Twitter and website.  Customers can print it off and redeem it at your store. Volunteer in the community. … read more >>

Nearly $50, 000 Dollars Raised!

On April 25th, hundreds of Edmontonians gathered in the ACT Centre at Rundle Park to register for the 6th Annual Give the Gift of Life Run and Walk for the Kidney Foundation of Canada.Coffee News is proud to sponsor this event.  Walkers and runners rallied pledges and donations bringing $47, 844 dollars for the foundation.  That's 96% of their goal of $50, 000. It is not too late to support the Give the Gift of Life Run and Walk.  Donations can be made up to May 26, 2010.  Help them reach their goal!  To make your donation to the Kidney Foundation of Canada click on the… read more >>

Coffee News Proud to sponsor the Kidney Foundation

Kidney disease affects over 30, 000 Canadians.  Statistics show that nearly 4, 000 Canadians are on a waiting list for a kidney transplant...and sadly, not all of them are going to make the top of the list in time.  Did you know that one person who chooses to become an organ and tissue donor can save the lives of up to 80 other people? Coffee News is proud to sponsor the Kidney Foundation of Canada's: Give the Gift of Life - Fun Run or Walk at Lions Park in St. Albert on September 26th.  Join with us and support the… read more >>