The Power of Repetitive Marketing

By: Al Lautenslage. www.entrepreneur.com/article/193486 What two things do the following quotes have in common? "I did a mailing once and never got any business." "I sent a press release once and never got published in the newspaper." "I attended a chamber of commerce meeting once and never got any business from it." The first common element is that these are actual quotes I've heard-numerous times-from business owners, entrepreneurs and independent business professionals. The second thing is they all contain the word "once." Doing something once is an event. Doing it over and over again is a process. The reason those…

Quick & Easy Ideas for Christmas Marketing

Christmas is just around the corner (already?) and everyone knows the holidays could mean a major boost in sales for most businesses. Here are some simple, low-cost ideas you can include in your marketing planning over the next two months. Have special Christmas offers and spread the word about them through a professional looking email campaign. Send an email with these offers to your database of customers and make sure the email's design is decorated with holiday themes from start to finish. You want it to stand out from other emails your customers usually receive from you. Make sure you don't go…

Small Businesses Prepare for Christmas Marketing

Halloween is over and before stores are hastily putting away the remaining witch hats, fake cob webs, and zombie make-up to make room for Christmas Merchandise.  Soon every shopping mall will deck their halls and switch over to holiday music, if they haven’t already.  ‘Tis the season that could make or break your sales goals.  Here are some tips to help you prepare for the holidays: Review last year’s activities.  What did you do that worked last year?  Review which product and services performed well and which didn’t.  Did you have enough staff to handle increased holiday traffic?  Think of how…

Simple Summer Marketing Ideas

By Amy Hancock Staff are on holidays and your customers and spending more time out at the cottage than in your place of business.  Sometimes business can slow down in the dog days of summer.   You already have your summer marketing plan in place.  Here are some ideas to spruce it up a bit, expand your network, and maybe get a few new customers through your doors. Run a summer contest. Give away free stuff!  Post a buy-one-get-one-free coupon on your Facebook, Twitter and website.  Customers can print it off and redeem it at your store. Volunteer in the community. …

When Winter Won’t end

March might be the most difficult month to ‘get through’ for many Canadians.  Winter has been raging on for months and with wind chills continuing to blast temperatures below the -20 level it feels like there is no end in sight.Small business owners can make the most of this dreary season by bringing a little early-spring cheer to the workplace and sharing it with their customers.  Here are some tips to defeat the never-ending-winter blues that might be good for business too: Send flowers to your customers.  Flowers remind us of spring.  They spruce up any space and when given…

New Years Goals for Small Business

What’s the number on New Year’s Resolution for small business?  Attracting new customers!  That’s pretty obvious, but you don’t have to ‘sell the farm’ on marketing endeavors to achieve your goals for 2014.  Here are some simple things you can do to attract new customers in the New Year. Go mobile.  Consumers are searching for products and services from their mobile devices, now more than ever, and we can be sure that the percentage of mobile searches will only increase in 2014.  Do you have a mobile site?  Could you sell more products and services online? Add one new social…

Promotional Products: Tips from the Pro’s!

Everyone has had a calendar hanging in their office with someone else's business on it. A pen from your insurance broker or a travel mug from your realtor. Every time you look at these items you are reminded of that business. Promotional products: they're subtle, they're effective, and they're everywhere. "Promotional products can boost response rates by as much as 75%," said Donna Radke of Sunshine Promotions. "It could be a constant reminder of your work." Radke told Coffee News that these tangible advertising tools complement other advertising medias, easily target different markets, and build favourable perceptions of goodwill among…

Business Coaching

By Amy Hancock. "You have to spend money to make money!". Everyone in business has heard this before.  You understand the value of spending money on marketing and advertising, products, services, and staff development; but are we ensuring that our costs are still showing a return? “We are all working hard to build successful businesses and when we understand that every time you spend ‘X’ amount of money you will get ‘X’ amount in return we can be more confident in our marketing,” said Laurie McNaughton from ActionCOACH Business Coaching. It makes perfect sense.  If you spent $1000 and got back…

How to Use LinkedIn to Grow your Small Business

Chances are you’ve already set up a LinkedIn Profile.  You connected with some people you have in your network and then, likely, have just left your page laying dormant on the site.  Using LinkedIn to promote yourself and your small business can be very beneficial and even lucrative.   When used properly, LinkedIn can help you gain leads, generate real business, meet others in your industry, and create a forum for collaboration with like-minded business people. Here are some tips to help you utilize LinkedIn to grow your business: Complete your personal profile. Half of the profiles on LinkedIn are no…

Tips for Recruiting Seasonal Employees

It seems like we blinked and everything exploded into green!  Summer is just around the corner and for many businesses, especially in the food and hospitality industry, that means things are going to get busy. Your success this summer is very much dependent on hiring good seasonal staff.  Are you prepared to recruit and retain a successful summer staff? First things first, start advertising open positions, if you haven’t already.  The longer you wait, the most likely the really prepared and responsible candidates (the ones you want) will have already found a job for the summer. Create job descriptions and job advertisements and post…