Inbound vs. Outbound Marketing

  Staying afloat in today’s business world isn’t easy. As a new business how do you catch a potential client’s attention with the thousands of images, tweets, posts, catch phrases, etc. that bombard us each and every day? There’s no simple answer to this question, but there is a process that works and a very specific plan that needs to be created for it to be successful. To get your brand out there, each business has to have some sort of marketing campaign. When it comes to marketing, there are a variety of ways a business can go about it.…

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Print Advertising: The Waiting Game and Why It Pays Off

I’m not new to the world of print, but I’m what you could call a greenhorn to the sales industry. For more than 7 years, my professional life was consumed by traditional print. As a print journalist and editor I have a very good understanding of the newspaper industry and how it’s changed so rapidly in such a short period of time. It’s no surprise that newspapers — especially local — are on the decline, but I believe they provide a very important service to the communities they serve. Newspapers keep the community well informed of everything going on and…

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Why Content Consistency Is Key To Your Marketing Strategy

Post written by Jon Simpson Owner of Criterion.B, overseeing client strategy and company culture (Click here for the full article) Just like anything in life, consistency is key. For any business, the consistency of its message is very important, especially for public perception. John Simpson explains for any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. For us at Coffee News, it’s very important our website and print content stays consistent. Our easy-to-read, two-sided weekly publication prides…

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How to be really good at Digital Marketing in 2020

(Read full article here) Article produced by: Venugopal HG VP Training, HiveMinds With the advancements and changing trends in digital technology, digital marketing is expected to take giant strides in the future. We see E-commerce players like Amazon prioritizing marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out algorithm updates. Voice searches and Vernacular Searches are growing at a rapid pace and the trend will witness an exponential growth by 2020. According to a survey…

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5 Reasons Why You Must Advertise

There’s plenty of reasons to give print advertising a shot. Marketing expert John Jantsch explains why in a recent article of his. Original article written by John Jantsch In this day and age of digital, print media seems to be taking a backseat, especially in terms of advertising. But, don’t believe everything you hear. There’s plenty of benefits to print advertising, especially when there is all eyes on you and your business (one of several benefits to advertising with Coffee News). Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling…

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Time For a New Roof

By Amy Hancock It might finally be safe to assume that winter is over and the snow has officially gone away. This time of year homeowners turn their home maintenance focus from indoors to out. It’s been years since you’ve thought about the condition of your roof. How can you tell if it’s time for a new one? “If you’re shingles are starting to curl it’s definitely time for a new roof,” said Dominik Plaza of Fair and Square Roofing. “You can also look for missing shingles or shakes on the roof and see if there is much debris on…

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Out with the Old In with the New

As our cities expand more and more homeowners are interested in living centrally in well-established neighbourhoods instead of in the far reaches of suburbia.  As a result, infill housing has become more popular.  Municipal governments support infill housing and see the benefits of reducing suburban sprawl and using existing city infrastructure.  For those planning on demolishing an older house to rebuild on a city lot, there are a few things to consider. “You want to find a demolition contractor that is covered by WCB, has insurance, a proper license, safety recognition awards and good reputation,” said Steven Knight of B&B…

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Benefits of Storage for Small Business

So many workplaces have become the cluttered with old files, unused office equipment, supplies, and even merchandise.  What should be an efficient and productive area for doing business is shrinking beneath boxes, unused office furniture, and who knows what else. It’s time to consider using a storage facility for your business.  There are many benefits, including creating a more productive work environment. “Business storage is great for freeing up valuable office space and perfect for merchandisers who need more room to get organized,” said Jeffrey Corbett of U-Store-It in Edmonton.  “Office supplies and materials, files, merchandise, promotional and campaign materials…

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Promotional Products: Tips from the Pro’s!

Everyone has had a calendar hanging in their office with someone else’s business on it. A pen from your insurance broker or a travel mug from your realtor. Every time you look at these items you are reminded of that business. Promotional products: they’re subtle, they’re effective, and they’re everywhere. “Promotional products can boost response rates by as much as 75%,” said Donna Radke of Sunshine Promotions. “It could be a constant reminder of your work.” Radke told Coffee News that these tangible advertising tools complement other advertising medias, easily target different markets, and build favourable perceptions of goodwill among…

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Invest in computer Training

“People don’t know what they don’t know,” said Joanne Swensrude of Know It Sooner Computer Training. This is true for most people who use computers in their daily business.You might use the same software every day to do your job.You might think you’re sufficient in software like Microsoft Excel and Word; but you could save time and money by doing it better and more efficiently. Most small business owners are juggling so many tasks they might seem it impossible to find time to receive computer training for themselves or their employees.They are ‘getting by’ on what they think is the…

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