Why Content Consistency Is Key To Your Marketing Strategy

Post written by Jon Simpson Owner of Criterion.B, overseeing client strategy and company culture (Click here for the full article) Just like anything in life, consistency is key. For any business, the consistency of its message is very important, especially for public perception. John Simpson explains for any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. For us at Coffee News, it's very important our website and print content stays consistent. Our easy-to-read, two-sided weekly publication prides…

How to be really good at Digital Marketing in 2020

(Read full article here) Article produced by: Venugopal HG VP Training, HiveMinds With the advancements and changing trends in digital technology, digital marketing is expected to take giant strides in the future. We see E-commerce players like Amazon prioritizing marketplace and the search engine giant, Google testing out new approaches such as shopping tab to enhance customer experience and leverage buying intent and giving importance to customer experience and engagement by rolling out algorithm updates. Voice searches and Vernacular Searches are growing at a rapid pace and the trend will witness an exponential growth by 2020. According to a survey…

5 Reasons Why You Must Advertise

[caption id="attachment_1723" align="alignright" width="220"] There's plenty of reasons to give print advertising a shot. Marketing expert John Jantsch explains why in a recent article of his.[/caption] Original article written by John Jantsch In this day and age of digital, print media seems to be taking a backseat, especially in terms of advertising. But, don't believe everything you hear. There's plenty of benefits to print advertising, especially when there is all eyes on you and your business (one of several benefits to advertising with Coffee News). Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling…

The Power of Repetitive Marketing

By: Al Lautenslage. www.entrepreneur.com/article/193486 What two things do the following quotes have in common? "I did a mailing once and never got any business." "I sent a press release once and never got published in the newspaper." "I attended a chamber of commerce meeting once and never got any business from it." The first common element is that these are actual quotes I've heard-numerous times-from business owners, entrepreneurs and independent business professionals. The second thing is they all contain the word "once." Doing something once is an event. Doing it over and over again is a process. The reason those…

A Mother’s Love

From www.rd.com (Readers Digest) "A mother is a person who, seeing there are only four pieces of pie for five people, promptly announces she never did care for pie."   —Tenneva Jordan I knew I was not supposed to be quite so excited. I was too old for that. At age eleven, the oldest and my mom’s “grown up” girl, I had to keep my cool. I was in middle school after all. But every chance I got, when I was alone, I checked each present under the tree. I read every tag and felt every package, guessing at the contents…

Quick & Easy Ideas for Christmas Marketing

Christmas is just around the corner (already?) and everyone knows the holidays could mean a major boost in sales for most businesses. Here are some simple, low-cost ideas you can include in your marketing planning over the next two months. Have special Christmas offers and spread the word about them through a professional looking email campaign. Send an email with these offers to your database of customers and make sure the email's design is decorated with holiday themes from start to finish. You want it to stand out from other emails your customers usually receive from you. Make sure you don't go…

Small Businesses Prepare for Christmas Marketing

Halloween is over and before stores are hastily putting away the remaining witch hats, fake cob webs, and zombie make-up to make room for Christmas Merchandise.  Soon every shopping mall will deck their halls and switch over to holiday music, if they haven’t already.  ‘Tis the season that could make or break your sales goals.  Here are some tips to help you prepare for the holidays: Review last year’s activities.  What did you do that worked last year?  Review which product and services performed well and which didn’t.  Did you have enough staff to handle increased holiday traffic?  Think of how…

Time For a New Roof

By Amy Hancock It might finally be safe to assume that winter is over and the snow has officially gone away. This time of year homeowners turn their home maintenance focus from indoors to out. It's been years since you've thought about the condition of your roof. How can you tell if it's time for a new one? "If you're shingles are starting to curl it's definitely time for a new roof," said Dominik Plaza of Fair and Square Roofing. "You can also look for missing shingles or shakes on the roof and see if there is much debris on…

Shotz Lounge

The team has never been more excited as they flooded into the restaurant. Happy to be celebrating their first place victory at this weekend’s tournament, they find seats around the table while giving each other high-fives and excitedly re-capping the winning plays. There couldn’t be a better way to celebrate than a pizza party at Shotz Lounge,  located at the TransAlta Tri Leisure Centre in Spruce Grove. Shotz Lounge and Mountain Top Market Catering are under new ownership. The fully licensed lounge is family-friendly and a great place for groups of all ages to spend quality time together. “We’ve changed the…

Supporting Persons with Developmental Disabilities

By Amy Hancock With recent cuts to the provincial budget many people feared the worst for some of Alberta's important social programs, including the Persons with Developmental Disabilities (PDD).  The Alberta Human Services has stated that the PDD isn't being cut.  "It is being transformed to ensure it achieves the best results for the people supported by the program and to ensure that people get the services they need." Coffee News has an invested interest in supporting persons with developmental disabilities.  We work with agencies in smaller communities and help provide delivery jobs for some of their clients with disabilities. …