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With the holiday season fast approaching, now is the perfect time to review your marketing strategy, identify your customers’ pain points and resolve them before your big winter promotions kick off. “But what are customer pain points?” you may well be asking. Not to worry, if you’ve never heard this term before, we’ll go over everything you need to know about customer pain points and how to identify them. What are Customer Pain Points? Customer pain points refer to any problems or flaws in your products, services or business that will cause a potential customer to be less likely to…
Print Ad Ideas That Make Readers Look Twice
If you’re feeling like your print ads are starting to blend into the ocean of ink and broadsheet beaches, then perhaps it’s time to make a ripple. Take a breath, drink some water, and have a good stretch. It’s time to change the way you look at the space where you place your ads. Provoke Thought Rather than sticking to just what we’re all familiar with, get your readers to think. Don’t just ask them a question; encourage them to ask their own questions. Captivate your audience with content and design that makes them stop and really think about what…
Fall Marketing Ideas for 2023
As leaves twirl through the sky and the smell of pumpkin spice lattes permeates the air, you know it’s time to get your fall marketing plans into action. Not sure where to start? Here are a few ways to promote your brand, company, or organization’s autumn spirit! Use Seasonal Themes Leaves, pumpkin spice, and everything nice! Dress up your branding, website, and ads in a seasonal autumn theme. Fall colours are very pleasing to the eye, with its range of oranges, reds, and earthly colours. It’s also just nice to know that you’re getting into the season’s spirit! Create Promotions…
The Jerry Forbes Centre: A Non-Profit’s Success Story with Print Advertising
Still wondering what you can accomplish with Coffee News print advertising? Take a look at the glowing words of one of our favourite non-profits, the Jerry Forbes Foundation .Read about their journey with Coffee News to print advertising success! A Little About the Non-Profit “We are the Jerry Forbes Centre Foundation. Our vision is to provide spaces where non-profits can come together and deliver programs to the community.” What We Needed “We opened the Centre in 2018, moving into the building over the year. Then COVID hit, and though we stayed open, we never launched an awareness campaign. We…
Common Myths about Print Advertising
Print advertising has been around for a very long time and has evolved as it has grown. It stands to reason that at least a handful of myths have come about on the nature of print advertising over the years, especially in recent history. Found here is a short breakdown of a few of these myths. People don’t trust traditional print. Printed news and advertising are actually the most trusted sources of information. A 2022 snapshot from News Media Canada reveals that approximately 47% of Canadians trust newspapers, while only around 22% trust social media outlets. Nobody reads…
Marketing Strategy – Building Brand Trust
Trust is the special ingredient that make the difference between a brand your target demographic has simply heard of and one that they want to support. That’s why building brand trust among your customers should be a key part of your marketing strategy. What is Brand Trust? It’s right there in the name. Brand Trust simply refers to how much confidence consumers have in your brand. This includes their trust in your products and in the strength of your company its ability to deliver on its promises. Why Brand Trust Matters There are a lot of factors that can influence…
Marketing Strategy – What is Marketing Mix?
Are you struggling to put together a marketing strategy for your business? A great place to start is outlining the components of your marketing mix. This will help you develop a plan that fits your business and give you the tools you need to make effective decisions related to your marketing. What is Marketing Mix? A marketing mix refers to the key areas of your marketing framework. By homing in on these elements, you can identify your strengths and ensure that your marketing plan is focused on the things that matter to your business. The marketing mix was originally thought…
Should I Use AI Copywriting Tools?
AI Copywriting Tools – Are they a brilliant technological step forward or a disaster that will destroy livelihoods and spell the end of human creativity? It seems like everyone has something to say about AI copywriters and their utility as a marketing tool. Like most tools, there are both benefits and downsides to using AI copywriters. Here are 4 reasons you might want to reconsider using an AI copywriting tool to create your content. What is an AI Copywriting Tool? An AI copywriter is a type of software that uses machine learning algorithms to produce various kinds of content based…
Advantage of Traditional Print for Non-Profits
Effective marketing is crucial for non-profits and charities to achieve a successful campaign, and word-of-mouth alone is just not doing it. Working with a strict budget and a small team of volunteers with limited time can make getting the word out about your fundraiser or event seem like a moving target. You want to ensure that any funds spent on marketing will be worth it. It goes without saying; your non-profit will need to make the most out of every dime that goes into marketing. Enter; local print advertising. Community Focus Traditional print remains an accessible medium that is highly…
How Traditional Print Brings Communities Together
It’s early Sunday morning, and the sun has only just breached the horizon. The smell of freshly brewed coffee permeates the air, along the aroma and sound of bacon sizzling in the pan. You sit at the table with your breakfast and you check up on the morning news. Which do you imagine in this scenario; the algorithmic snippets on your mobile device, or the locally tailored community newspaper? A report conducted by News Media Canada— in cooperation with Totum Research— shows a total of just over 690,000 community newspapers circulated through the province of Alberta over the…