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Trust is the special ingredient that make the difference between a brand your target demographic has simply heard of and one that they want to support. That’s why building brand trust among your customers should be a key part of your marketing strategy. What is Brand Trust? It’s right there in the name. Brand Trust simply refers to how much confidence consumers have in your brand. This includes their trust in your products and in the strength of your company its ability to deliver on its promises. Why Brand Trust Matters There are a lot of factors that can influence…
Marketing Strategy – What is Marketing Mix?
Are you struggling to put together a marketing strategy for your business? A great place to start is outlining the components of your marketing mix. This will help you develop a plan that fits your business and give you the tools you need to make effective decisions related to your marketing. What is Marketing Mix? A marketing mix refers to the key areas of your marketing framework. By homing in on these elements, you can identify your strengths and ensure that your marketing plan is focused on the things that matter to your business. The marketing mix was originally thought…
Should I Use AI Copywriting Tools?
AI Copywriting Tools – Are they a brilliant technological step forward or a disaster that will destroy livelihoods and spell the end of human creativity? It seems like everyone has something to say about AI copywriters and their utility as a marketing tool. Like most tools, there are both benefits and downsides to using AI copywriters. Here are 4 reasons you might want to reconsider using an AI copywriting tool to create your content. What is an AI Copywriting Tool? An AI copywriter is a type of software that uses machine learning algorithms to produce various kinds of content based…
Advantage of Traditional Print for Non-Profits
Effective marketing is crucial for non-profits and charities to achieve a successful campaign, and word-of-mouth alone is just not doing it. Working with a strict budget and a small team of volunteers with limited time can make getting the word out about your fundraiser or event seem like a moving target. You want to ensure that any funds spent on marketing will be worth it. It goes without saying; your non-profit will need to make the most out of every dime that goes into marketing. Enter; local print advertising. Community Focus Traditional print remains an accessible medium that is highly…
How Traditional Print Brings Communities Together
It’s early Sunday morning, and the sun has only just breached the horizon. The smell of freshly brewed coffee permeates the air, along the aroma and sound of bacon sizzling in the pan. You sit at the table with your breakfast and you check up on the morning news. Which do you imagine in this scenario; the algorithmic snippets on your mobile device, or the locally tailored community newspaper? A report conducted by News Media Canada— in cooperation with Totum Research— shows a total of just over 690,000 community newspapers circulated through the province of Alberta over the…
Marketing Strategy – How Do You Know It’s Working?
You’ve done the planning. You have a campaign. Your print advertisements for your new website are on the paper. But how do you know if it’s having any effect? While traffic data from print advertisements can be a little trickier to measure than their digital counterparts, there are clever ways to clear the fog. Using these methods, it’s possible to then read the information and determine how well it’s working. Methods of MeasurementCounted PrintsFirst and foremost, you’ll want to keep track of how many papers you printed your ad onto. Unique URLSHaving these placed in your print advertisements can help…
A Guide to Writing Great Headlines
Writing great headlines requires having an engaging story. Even the best writers can’t write a great headline for a boring story, and that’s because the best headlines are the ones that promise great stories and fulfill that promise. Headlines should be specific Imagine yourself telling someone a story in 1 minute. You will need to get the most interesting fact across as fast as you can, which means you can’t be vague about it. Same goes for your headline. When people read it, they are going to make a quick decision – Do I care about this? You want to…
Holiday Marketing for ALL Cultures
In today’s society, an inclusive marketing campaign is more important than ever. What used to be “Christmas time” marketing has become a time to recognize all the holidays that are celebrated by this most diverse generation. It’s more than saying Happy Holidays” instead of “Merry Christmas”; it’s about focusing on common values rather than religion. This kind of focus allows us to emphasize themes like community, family, and kindness to others, without using religious symbols or hyperbole. Use neutral messaging While many people in our country celebrate Christmas, millennials are more likely to celebrate it as a cultural event rather…
Top 10 Do’s & Don’ts of social media.
Today’s social media comes with a certain etiquette, whether you are a business owner, or simply someone who enjoys posting on different platforms. Each social media platform has various distinctions that act as unwritten rules. When you break one of those rules, you can leave a negative impression on your audience. Just as there are things to avoid doing, there are thing that you should be doing to keep your social media fresh, engaging and helping to increase traffic to your accounts. To help you, here are our Top 10 Social Media Do’s & Don’ts. 1. DO: Separate business and…
How to Use Print in Your Marketing Strategy
Many businesses use print to market their brands for many reasons. In a world saturated by screens, print products such as flyers and brochures that you can feel between your fingers are a breath of fresh air. They’re not a strain on the eyes and give people better information retention. They last longer than a social media post or banner ad and can easily be stored in your bag or drawer. Print products also give a feeling of credibility and trustworthiness for the brand. Not only that, but they’re also cheap and easy to reproduce. Longevity Compared to digital marketing,…