Marketing Strategy – Building Brand Trust

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Trust is the special ingredient that make the difference between a brand your target demographic has simply heard of and one that they want to support. That’s why building brand trust among your customers should be a key part of your marketing strategy.

What is Brand Trust?

It’s right there in the name. Brand Trust simply refers to how much confidence consumers have in your brand. This includes their trust in your products and in the strength of your company its ability to deliver on its promises.

Why Brand Trust Matters

There are a lot of factors that can influence a potential customer’s decision to purchase a product or service. Pricing, convenience, and special offers such as “free shipping” are all important things that someone may consider before buying – but those probably aren’t the only things they’ll take into account.

Customers also look at reviews and are influenced by things they’ve heard about your company and its values. These factors can make the difference between someone deciding to go with your product or looking somewhere else to fulfill their needs.

How to Build Brand Trust

Being considered trustworthy is important for companies in order for them to thrive, but how do you go about building that kind of reputation?

Here are 5 ways you can build brand trust for your company:

  1. Be Transparent

Make sure you’re providing your customers with all the information they need to know about your products or services up front. Customer disappointment stems from something not meeting expectations, so the best way to avoid it is to make sure you are always completely frank about what is being offered.

Avoid misleading, “click-baity” headlines in your ads and include as much information as you can on your website and online store (detailed product info, shipping rates, delivery estimates, etc.). That way there are no surprises.

  • Communicate Your Values

What is your company’s mission or goals? Once you know that, take a look at your website, social media accounts and ads and see if your values are being clearly communicated to your customers.

If environmental sustainability is important to you, tell your audience what steps your company has taken to pursue that goal. If you value supporting your community, show people that by supporting local charities and fundraisers. Customers will feel more connected to a brand that they can see cares about the same things they do.

  • Focus on Customer Service

It’s impossible to make everyone happy all the time, but you should always strive to deliver the best possible experience for your customers that you can.

Ensure that you are easily reachable so that people can contact you if they have questions or concerns. A bad experience can almost always be turned around if a customer feels that a company was quick to respond to their problem and went above and beyond to make things right. This can lead to them giving you another shot, since they know that they can always get assistance if something goes wrong. They’ll also be less likely to leave a bad review!

  • Protect Your Customers Data

Data breaches are a growing concern for many consumers, especially when it comes to ordering online. Make sure you are following recommended best practices when it comes to protecting your customers’ private information.

Post your Privacy Policy on your website and ensure that you are reviewing and updating it on a regular basis.

  • Encourage Reviews

Nothing inspires more trust than real testimonials from your already existing customers. A review on Yelp or your Google Business Profile will naturally seem more authentic than an advertisement or press release – so, do what you can to encourage people to leave reviews!

Send out follow-up emails to your customers or clients with links to where they can leave a review. Run photo contests on your social media accounts asking your customers take pictures of themselves using your product and instruct them to tell you what they like most about it. This will help spread the word about your brand through word-of-mouth. A much more enticing method than regular advertising.

Following these tips will help get you started with building Brand Trust. Just keep in mind, if you break your customers’ trust, it will be very difficult to regain it. Pay attention to customer feedback and make sure you are always working to improve your policies and products so that you’ll always have a stellar reputation that people can trust.

Advertising in your local paper is a great way to make a good impression on customers, as they already have trust in their paper as a source of quality news. Contact Coffee News to find out how we can help your increase your exposure in your community! 780-220-6397.