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While digital advertising has become a vital part of most businesses’ marketing strategy, print advertising has never gone away and continues to be an effective method of reaching customers and clients. Print advertising comes in a variety of forms, such as newspaper & magazine ads, flyers and billboards, and it has its own distinct advantages over other forms of advertising. It’s more than just nostalgia, businesses continue to employ print ads because they continue to work. If you’ve been wondering how print ads have managed to stick around despite competition from digital advertising, read on to discover the qualities that…
Advertising Design – Reach New Customers with Impactful Ads
When our readers sit down with a copy of the latest issue of Coffee News, they’re eager to enjoy our light-hearted trivia, check out the latest CN Guy Adventure and discover new local businesses to support. This means our advertisers have the opportunity to reach a highly engaged audience. To take advantage of this opportunity, you’ll want to ensure you’re presenting the most impactful print ads you can! 4 Advertising Design Tips for Impactful Print Ads A well-designed ad can help you grab the attention of potential new customers. By utilizing elements of advertising design, you can communicate key information…
Marketing Strategy: Affordable Advertising for Small Businesses
Running a small business means constantly juggling priorities. You’re the accountant, the manager, the sales rep, and the marketing team—often all in one day. When it comes to your marketing strategy, you need something that’s affordable, grounded in connection and just plain works. For many small businesses, that marketing strategy is missing one powerful piece: community. Unlike flashy digital campaigns that get buried in the scroll, community-focused publications like Coffee News meet people where they are—literally. Over breakfast. In their favorite takeout spot. While they’re pausing for a quick coffee break. These moments might seem small, but they’re high-trust, low-distraction opportunities to connect with your community. Advertising…
Using Calls-to-Value in Your Print Ads
Anyone who’s created a print advertisement has agonized over the question “How do I convince the customer to take the next step?” Sometimes simply telling the customer to act isn’t enough to get the ball rolling – you need to demonstrate your value to have an impact. Whether you’re advertising a product, service or event, incorporating Calls-to-Value into your advertisements is a savvy marketing strategy that will help take your print ads to the next level. What’s the Difference Between Calls-to-Value and Calls-to-Action? Calls-to-Value and Calls-to-Action are related concepts, and they can both be useful elements of a print…
5 Tips for Reaching Your Target Audience
Are you worried about whether your ads are reaching the right people? In the sea of distractions that make up our modern world, it’s easy for even well-crafted ads to get lost in the noise. Unless they’re being seen by the right people, that is. To see the greatest return on your investment, you need to use targeted marketing strategies to get your ads in front of your desired audience. Below are five key strategies to ensure your advertising reaches the right audience, whether through digital platforms or trusted community publications like Coffee News. Here are 5 Tips for…
Our Top 5 Marketing Tips for 2025
As we begin a new year, it’s important to reflect on your marketing goals so you can build a strong marketing strategy for 2025. Start by reviewing your strategy from last year and look for areas where your marketing efforts were successful and areas where you want to improve. This will help you decide on how you want to approach your advertisements in the new year. Now comes the tricky part. Once you’ve decided on your goals, you’ll need to come up with a plan for how you’re going to meet those objectives. The average person sees so many different…
Boost Your End-of-Year Marketing Campaigns
As the year ends, your window to reach your customers before we roll into 2025 is narrowing. Thankfully, plenty of people are still shopping and looking to get errands done before the New Year – but you’ll need to step up your marketing efforts if you want your campaigns to stand out and get their attention. Here are 5 Ways to Boost Your End-of-Year Marketing Offer Last-Minute Deals Many shoppers still have things that they need to knock off their lists before the holidays or are planning to hunt for deals once Christmas is over. Meaning, you still have a…
5 Festive Marketing Ideas for the Holidays
As we head into the Christmas season, many companies will be ramping up their advertising to attract holiday shoppers to their business. If you want to ensure you stand out from the crowd, now’s the time to change your holiday marketing strategy. People get bored of seeing the same ads or messaging all the time, so trying something new is the best way to excite your loyal customers and draw in new ones. Here are 5 Festive Ideas for Your Holiday Marketing Use a Holiday Theme in Your Marketing Incorporating some holiday theming is a great time to have a…
How to Craft Ads That Leave a Lasting Impression
As we head into the fourth quarter of the year, there will be more and more ads competing for your customer’s attention. Many companies will ramp up their advertising heading into the holiday season, meaning it’s important now more than ever to be running ads that will grab and keep people’s attention. Here are Our Top Tips for Crafting Ads That Leave a Lasting Impression! Appeal to Emotions Advertisements are more memorable when they make the audience feel something. This can involve appealing to positive emotions, such as using images that are cute, joyful or exciting. It can also involve…
Fall Marketing Ideas & Inspiration For Print Advertising
The weather will soon grow colder, and the leaves will begin to turn. School buses and children will return to their daily routines. Before you see the telltale signs of fall, get a head start on your fall marketing plan. Read on to get inspiration for fall marketing ideas for print advertising. Set The Mood With Fall Colours Using the right colour scheme can automatically invoke images of the fall among consumers. Oranges, reds, blacks, browns and yellows can enhance your fall imagery, creating an automatic response. Stay true to your brand colours and use hints of these fall colours…