Marketing Strategy – Building Word of Mouth

When someone shares a story of a great experience they had with a business or product, the impact can be surprisingly huge. The positive effect of good word-of-mouth on sales can snowball, as more and more people are inspired to give your business a try and then go on to tell their friends and family about it. It’s even estimated that 13% of consumer sales come from happy customers spreading the word on their own! The reason word-of-mouth marketing is so effective is that there’s no substitute for the buzz generated by natural enthusiasm. People will trust the information they’re…

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Marketing Strategy – Storytelling & Advertising

Storytelling is one of the most effective means of communicating information to other people that advertisers have at their disposal. Statistics and figures are easily forgotten, but a well told story will stick in the mind and leave a much bigger impact than any mere statement of fact. If you want your marketing campaigns to resonate with your audience, you’re going to need to master the art of storytelling in your advertisements. Why storytelling is effective in advertising Stories have the power to elicit strong emotions from an audience, provided they are compelling and relatable, that is. If you succeed…

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Marketing Strategy – The Rule of Seven

How can I ensure that my advertisements have the effect I want? This is the age-old question that marketers have been trying to answer since the advent of advertising. With an advertising landscape that is constantly changing, it can seem like the rules are always in flux, but there are some marketing fundamentals that have stood the test of time and still hold weight. One such principle is the Rule of Seven. What is the Rule of Seven? The name ‘Rule of Seven’ derives from an old marketing adage that states that the average person needs to be exposed to…

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Top 5 Tips for Measuring ROI for Print Advertisements

Something we’re constantly being asked here at Coffee News is: “How do you measure your return on investment (ROI) for a print ad?” This is an understandable concern, after all, if you’re going to take the time to put together and run a print ad, you want to be able to know whether it’s working. Measuring the ROI for traditional forms of advertising can be tricky. For online ads, there are built in methods of tracking how many people see and engage with your ad, but how do you know if a customer who’s walked into your store or visited…

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Top Strategies for Reinforcing Your Brand

How would you describe your company’s brand? Your brand encompasses more than just your slogan or logo; it represents the image that customers have of your company, what they think and feel about you. A strong brand increases customer awareness, both of your services and of your value as a company. It’s essentially your reputation, and having a good reputation will lead to increased customer loyalty and profits! Developing a strong brand takes time – but it’s worth the effort. Here are our Top Five Strategies for Reinforcing your Brand! Clearly Define Your Brand The crucial first step to developing…

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How to Write a Print Advertisement.

Print advertisements are a tried-and-true method of advertising that have withstood the test of time and remain effective, even as the landscape of advertising has changed and evolved – Provided you’ve written an ad that will get people’s attention, of course. Writing a print ad can be challenging if you’re new to the process, but the tangible benefits of print ads will make it worth your while to put the effort into crafting a striking and powerful ad. So don’t get discouraged and get writing instead! Here are some tips on how you can write an ad that will get…

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Tips for Preparing a Marketing Plan for 2022

With 2021 drawing to a close, it’s time to look ahead to the future and start creating your marketing plan for 2022. It’s important to have clear goals to work towards and a well-defined plan in order to start the year off right!One marketing trend that we’ve seen in recent years is an increase in the focus on digital marketing. As technologies continue to advance and become a greater part of our everyday lives, digital marketing has become a vital way for advertisers to reach their audience. This is a trend that we’ll see continue into 2022 and beyond, but…

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Inbound vs. Outbound Marketing

  Staying afloat in today’s business world isn’t easy. As a new business how do you catch a potential client’s attention with the thousands of images, tweets, posts, catch phrases, etc. that bombard us each and every day? There’s no simple answer to this question, but there is a process that works and a very specific plan that needs to be created for it to be successful. To get your brand out there, each business has to have some sort of marketing campaign. When it comes to marketing, there are a variety of ways a business can go about it….

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Print Advertising: The Waiting Game and Why It Pays Off

I’m not new to the world of print, but I’m what you could call a greenhorn to the sales industry. For more than 7 years, my professional life was consumed by traditional print. As a print journalist and editor I have a very good understanding of the newspaper industry and how it’s changed so rapidly in such a short period of time. It’s no surprise that newspapers — especially local — are on the decline, but I believe they provide a very important service to the communities they serve. Newspapers keep the community well informed of everything going on and…

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Why Content Consistency Is Key To Your Marketing Strategy

Post written by Jon Simpson Owner of Criterion.B, overseeing client strategy and company culture (Click here for the full article) Just like anything in life, consistency is key. For any business, the consistency of its message is very important, especially for public perception. John Simpson explains for any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. For us at Coffee News, it’s very important our website and print content stays consistent. Our easy-to-read,…

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