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Whether you’re looking to take your design services in-house or are interested in developing new marketing skills, you may have considered managing print ad design yourself. These three tools can help take your graphic design skills to the next level and are ranked based on difficulty of use.
1. VistaCreate
VistaCreate is platform that offers free and paid options for users. It offers thousands of templates to base your designs from, making it a great option for beginners. VistaCreate is a member of the Vista family of products, so it’s a great option if you want to add your designs to your VistaPrint account for production.
Learn more about VistaCreate.
2. Canva
Canva is another platform that offers free and paid options for users. It’s a great option for new and intermediate designers. It offers a variety of design elements you can chose from graphics to photos and more. You can create folder structures, brand books and share your designs with your team. You can choose to design from existing templates or create custom templates based on your needs.
Learn more about Canva.
3. Adobe Creative Cloud
Adobe Creative Cloud is a collection of graphic design services and is one of the number one choice in graphic design tools for professional graphic designers. There is no free option for this service, and it can be a steep learning curve for beginners. Services within the cloud include Photoshop, Illustrator and InDesign and design aspects can be linked between the various services. It isn’t recommended for new designers but will offer the best results of the three platforms discussed in this article.
Learn more about Adobe Creative Cloud.
Branding Ads vs Call To Action Ads
Print ads can be designed to highlight and offer general awareness for your brand. However, more often than not your ads will include a specific call to action for your prospect. Print ads that contain a call to action are by and large much more effective than branding ads. Think about the action you want your prospect to take. Do you want them to visit your store? Call and inquire about a service? Sign up to receive a special offer? It’s more than likely that you will have a specific action that you want your prospect to take. Even before you start to design your ad, think about your business objectives and create a call to action. This will guide your print ad design.
Expand Your Reach With Coffee News
Regardless of who you’re trying to reach, Coffee News is a great publication to get your message in front of a new audience. When it comes to local publications, Coffee News can’t be beaten in terms of exposure or strong reputation. Our weekly publication can be found in locations across Alberta, from restaurants and coffee shops to community buildings to professional offices. Place an ad with us and see the BIG results for yourself. Call 780-220-6397 today!