Why Print Advertising is Still Effective

While digital advertising has become a vital part of most businesses’ marketing strategy, print advertising has never gone away and continues to be an effective method of reaching customers and clients.

Print advertising comes in a variety of forms, such as newspaper & magazine ads, flyers and billboards, and it has its own distinct advantages over other forms of advertising. It’s more than just nostalgia, businesses continue to employ print ads because they continue to work.

If you’ve been wondering how print ads have managed to stick around despite competition from digital advertising, read on to discover the qualities that have allowed print advertising to stay relevant in our evolving marketing landscape.

Here are 3 Advantages that Make Print Advertising Effective

Print Advertising Builds Brand Awareness

Getting your ads into local publications or distributing flyers to your community is the perfect way to get lots of eyes on your brand and ensure that the people in your area know who you are. Best of all, you’ll be delivering your message in a professional and memorable way that’s likely to leave a bigger impression than an ad that’s scrolled past on a social media platform. Print ads can be particularly useful if you are trying to target older generations with your marketing, as they are very responsive to print advertising.

Longer Lifespan

If a customer clicks away from a digital ad, it’s gone and easily forgotten. Print ads, on the other hand, can be hung onto and referred back to at a later time. This gives print ads a longer lifespan than online ads and makes them easy for customers to share with their friends. They don’t need to struggle to remember the name of your business, since all they need to do is open up the newspaper or pull out your mailer to see your ad again.

Be Seen as Trustworthy

One of the key benefits of utilizing print advertising in your marketing strategy is that it can help to build consumer trust. Print ads are tangible objects that people can hold in their hands, and they can be printed in newspapers or magazines that have long histories and dedicated readerships. This lends print advertising credibility that online ads just don’t have, and your business will appear more dependable by extension.

Reach a Wide Audience with Print Ads in Coffee News

If you’re looking to reach a wide readership with your print ad, you’ve come to the right place. Coffee News is a trusted publication that can be found in coffee shops, restaurants and other establishments throughout Alberta. We have a long history of providing our advertisers with a direct link to the people in their communities, helping them to reach their target audience in a fun and creative way. Call 780-220-6397 today to discuss placing your ad in our weekly publication.