5 Festive Marketing Ideas for the Holidays

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As we head into the Christmas season, many companies will be ramping up their advertising to attract holiday shoppers to their business. If you want to ensure you stand out from the crowd, now’s the time to change your holiday marketing strategy. People get bored of seeing the same ads or messaging all the time, so trying something new is the best way to excite your loyal customers and draw in new ones.

Here are 5 Festive Ideas for Your Holiday Marketing

Use a Holiday Theme in Your Marketing

Incorporating some holiday theming is a great time to have a little fun with your marketing. Add holiday decorations or window displays to your store to get people into the festive spirit, spruce up your digital and print ads with a winter or Christmas theme and add holiday messaging to your website. Even little changes from the norm can catch people’s attention and make them look twice at your services or products. It’s also a great way to spread a little cheer around the office.

Offer Holiday Deals

Your customers have a lot of shopping to do and are going to be on the lookout for deals – make sure they don’t pass you over. Try running a special limited time offer or sale to get people excited about visiting your store or website.

Run a Social Media Giveaway

Get into the spirit of giving and offer your loyal followers a reason to cheer. Running a social media giveaway (on either Instagram, Facebook, or LinkedIn, or more!) is a great way to reward your best customers and to attract new ones to your business. Holiday picture contests are a fun way to get people engaged and you can create a unique hashtag for the contest to help spread your brand.

Host an Event  

Now is a great time to get more involved in your community. Whether it’s running a fundraiser for a local charity or hosting a party, holiday events can show your customers that you care about them. Even something small, like setting up a table in your store with complimentary coffee and hot chocolate, can go a long way towards promoting a positive image of your brand.

Create a Holiday Marketing Email Campaign

If you haven’t been making good use of your database of email contacts, now is a great time to start. Email marketing can be a particularly effective form of advertising, as your email list is composed of existing customers and other people who have already expressed interest in your business. This means your marketing efforts are going straight to the people most likely to be receptive. Holiday gift guides or special offers for past customers are a few examples of email campaigns you can use to engage your audience and bring back people who might not have visited your store or website in a while.

Spread the Word with Ads in Coffee News

If you’d like to spread the word about your holiday sale, special offer or event, an ad in Coffee News is the perfect way to get seen. Coffee News is a popular publication that’s available in coffee shops, restaurants and other local businesses across Alberta. Contact us today to place your ad and start seeing big results.