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The weather will soon grow colder, and the leaves will begin to turn. School buses and children will return to their daily routines. Before you see the telltale signs of fall, get a head start on your fall marketing plan. Read on to get inspiration for fall marketing ideas for print advertising.
Set The Mood With Fall Colours
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Using the right colour scheme can automatically invoke images of the fall among consumers. Oranges, reds, blacks, browns and yellows can enhance your fall imagery, creating an automatic response. Stay true to your brand colours and use hints of these fall colours to subtly imply the changing of the season.
Get Ahead of the Competition
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Don’t wait until the last minute to advertise for Halloween, Thanksgiving or Black Friday. Get ahead of your competition with mailers and print ads hinting at the upcoming offering you will be providing this fall. Many companies wait until the last minute. A multi-tiered drip campaign can help prep your prospect for any upcoming seasonal offerings coming down the pipeline so they’re ready to act when the sale or event has arrived.
Send Out Branded Calendars
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In addition to mailers and postcard strategies, help your clientele get ready for the new year with branded calendars. These are tools that are less likely to get thrown away and can hang around for the entire year of 2025! There are many options for calendars, from fridge magnets to more elaborate flip through options. Keep your brand in the top of your prospect’s minds all year with branded calendars.
Enhance Your Print Ads With Advertising on Other Platforms
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When designing your print ads, in addition to forming a strong call to action, look to the best digital platforms to extend your brand and reach. Once you have the concept laid out and call to action designed, it’s easier to repurpose your messaging with social posts and email marketing. Email marketing automation is also a great way to build buzz in the lead up to your big fall event or sale. Utilize all the tools you have available to create as many touchpoints as possible.
Don’t Forget- The Holidays Are Right Around the Corner
Once you’ve planned out your fall marketing plan, it’s time to get started on your holiday campaigns. Use the momentum you’ve built with your fall campaigns and leverage that inertia to jump into the holiday season. Collect new leads and act on them throughout the last quarter of 2024 to ensure you’re ringing in the new year with a bang!
Expand Your Reach With Coffee News
Regardless of who you’re trying to reach, Coffee News is a great publication to get your message in front of a new audience. When it comes to local publications, Coffee News can’t be beat in terms of exposure or strong reputation. Our weekly publication can be found in locations across Alberta, from restaurants and coffee shops to community buildings to professional offices. Place an ad with us and see the BIG results for yourself. Call 780-220-6397 today!