Tips for Preparing a Marketing Plan for 2022

With 2021 drawing to a close, it’s time to look ahead to the future and start creating your marketing plan for 2022. It’s important to have clear goals to work towards and a well-defined plan in order to start the year off right!
One marketing trend that we’ve seen in recent years is an increase in the focus on digital marketing. As technologies continue to advance and become a greater part of our everyday lives, digital marketing has become a vital way for advertisers to reach their audience. This is a trend that we’ll see continue into 2022 and beyond, but we’re also seeing an increased desire for marketing to feel more “human” in response to this shift.
Given that customers are both drawn to online content and craving a more human touch, taking a balanced approach to your advertising that makes the best use of both traditional and modern digital forms of marketing will help you to develop a strong plan for the coming new year.

Why you should invest in Traditional Marketing.

While traditional marketing, such as print advertisements or TV commercials, doesn’t dominate the marketing world in quite the same way it did in years past, it remains very effective. These conventional forms of advertising have a proven track record and are familiar to customers. What’s more, traditional ads offer good exposure and, in some cases, may be more cost effective than digital marketing. Best of all, combining print media and other forms of traditional marketing with your digital efforts will help give your brand a more tangible presence in your customers’ minds.

Here are 5 tips for incorporating traditional marketing into your advertising plan!

Tip 1. Make Your Ads More Targeted
Whether it’s a billboard, a traditional print advertisement or a TV commercial, make sure that you’re creating ads that are personalized and specific instead of generic. Conventional advertising is one of the most effective methods of delivering information directly to your consumer base, so ensure that you’re taking advantage of this and making ads that take into account what you know about your customers.

Tip 2. Use Multiple Channels
Don’t focus all your attention on one form of traditional advertising. Try increasing your reach with flyers, mailouts or billboard ads, and see which methods have the most impact. It’s important to be flexible and adapt to how customers respond to your marketing campaigns so that you’re not investing a bunch of time and resources on an outlet that’s not working for your brand.

Tip 3. Explore Event Marketing
Get your brand out into the community by attending local events and conventions where potential clients or customers are likely to be present. These face-to-face events offer a great opportunity for you to engage with customers in a more personal way. You could also try hosting your own events, such as a charity drive, in order to build trust and good-will within your local community.

Tip 4: Consider a Co-operative Advertising Program
Why not join forces with other businesses in your community that offer complementary services and promote each other’s products? For example, if you offer dog grooming services, you could team up with a local pet shop or pet supply store. Multiple businesses can also coordinate special events together and split the advertising costs!

Tip 5. Try a Radio Ad
The world of advertising is constantly evolving, but radio has remained a popular form of media for decades and an excellent platform for marketing. Roughly 83% of adults listen to the radio at least once a week – I know I always listen to the radio when I’m driving in my car – so it can give you great exposure. Be sure to investigate the size and demographics of the stations listening audience before deciding where to place your radio ad, as you want to ensure you’re getting the maximum results out of your ad.

Why you Should Invest in Digital Marketing.

More and more people are using social media platforms regularly, a trend that’s only been fast tracked by the COVID pandemic. Shopping directly through these platforms is also becoming more commonplace, meaning that digital marketing offers both an excellent way for businesses to increase their brand awareness and to make sales. If you’re not already incorporating digital marketing into your advertising plan, you’ll want to get started right away.
Here are 5 tips for developing a winning digital marketing strategy!

Tip 1. Make Email Marketing an integral part of your plan
Email marketing continues to offer high return on investment when compared to other forms of online marketing. It allows you to direct different messages to different segments of your audience, ensuring that you’re sending your customers information they’re interested in and increasing engagement. Make sure you’re using A/B testing and predictive analytics to pinpoint the best types of headlines and send times for your emails to most effectively reach your customers!

Tip 2. Look into different social media platforms
Different social media platforms have different strengths and appeal to different demographics, so you’ll want to do your research to ensure that you’re focusing on the sites that are the best fit for your brand. Facebook is a good place to start, since it has a large user base, but if your target demographic is teens or people in their 20’s, you should also explore platforms such as TikTok and Instagram.

Tip 3. Use video to increase conversion rates and shares.
People generally prefer visual content over text and video over static images. As such, video advertisements see high engagement and have a significant impact on conversion rates. Live video is particularly popular with customers, with people tending to watch live videos up to three times longer than pre-recorded videos. This makes them great for product launches!

Tip 4. Invest in influencer marketing
Influencers on digital platforms such as Instagram and YouTube can have a huge impact on their followers’ shopping decisions, since those followers trust and feel a personal connection to them. Investing in influencer marketing can lead to increased audience engagement and can be a great way to build credibility and reach new customers. Platforms such as TikTok are making it easier than ever to connect with content creators that fit your brand thanks to features like TikTok’s Creator Marketplace, which allow businesses to find and connect with content creators. Keep in mind that you don’t necessarily need to partner with a big or famous influencer to see results. Small-scale influencers can still have a loyal, if smaller, audience who is invested in what they have to say.

Tip 5. Optimize for Smart Search.
Search Engine Optimization (SEO) remains an important tool for ensuring that your business is getting noticed when potential customers are searching online. With the rise in devices that offer voice search, it’s important to take into account how these voice searches operate differently from a regular search. Voice search queries use longer, more conversational phrasing, so you should ensure that you’re including longer phrases in your keywords and answering questions directly in the content included on your website or blog. This will help ensure that you aren’t getting buried by the competition, no matter the method of the search.

Hopefully these tips will help inspire you as you get started on your marketing plan for 2022.

If you’re thinking of integrating print marketing into your advertising strategy, look no further than Coffee News! Our publication is seen by thousands of people on a weekly basis, so get proactive and contact us today! Call 780-220-6397 for more information.