Should I Use AI Copywriting Tools?

AI Copywriting Tools – Are they a brilliant technological step forward or a disaster that will destroy livelihoods and spell the end of human creativity? It seems like everyone has something to say about AI copywriters and their utility as a marketing tool.

Like most tools, there are both benefits and downsides to using AI copywriters. Here are 4 reasons you might want to reconsider using an AI copywriting tool to create your content.

What is an AI Copywriting Tool?

An AI copywriter is a type of software that uses machine learning algorithms to produce various kinds of content based on the prompts and instructions you give it. They analyze articles and posts that are already online to produce original content that matches your request. They can be used to generate all kinds of copy, including social media posts, blog entries, ad copy and website content.

Should I Use AI Copywriting Tools?

While an AI copywriter can produce a high volume of content quickly and with little effort on your part, there are several downsides to relying on these tools over a flesh and blood copywriter.

The Pitfalls of Using AI Copywriting Tools

Lack of Depth

Thanks to their complex machine-learning algorithms, AI copywriting tools can successfully produce sentences that make sense and even feel like they were written by a real person; however, their content typically lacks any real depth. This becomes especially apparent in long-form content, such as blog posts. The AI may produce the content at a faster rate than a human could, but the resulting product can be a meandering slog that uses a whole lot of words to say very little. If you want high-quality, sophisticated content, you are still better off hiring a person to write it.

Lack of Originality

Since AI copywriters scrape the internet for existing examples of writing to use in their algorithm, the resulting copy they generate will often feel generic and lacking in personality. Without that spark of originality and human creativity, it can be difficult to stand out from your competitors and people may feel less of a connection to your content.

Lack of Accuracy

You may think that by outsourcing your copywriting to an AI tool that you’ll be able to take a hands-off approach to your content writing. This would be a mistake. While AI technology has come a long way, these tools are still prone to errors. The copy produced by AI tools can contain grammatical mistakes and inaccurate information or statistics. They can also reproduce common biases found on the internet, since that is where it is pulling the data that is used to train the AI. You’ll need to ensure you’re editing any AI-generated content and fact-checking it to ensure that you aren’t contributing to the spread of misinformation or posting articles with embarrassing mistakes.

Hurts SEO

While using AI-generated content isn’t against Google’s policies, relying on it heavily could potentially hurt your website’s SEO. By nature, copy written by an AI copywriter will be similar to other content that’s already out there on the internet. Having a lot of unoriginal, low-quality content on your website will ultimately be bad for your SEO.

While AI copywriting tools are impressive pieces of technology, they are still very limited when it comes to producing content that is nuanced, interesting, and authentic. You should be especially wary of using them to produce long-form content that require more complex writing and insight to be engaging. However, that doesn’t necessarily mean that AI copywriters are completely useless. Every writer has experienced writer’s block and AI copywriters can be helpful when you’re feeling stuck for ideas. Marketers can use an AI copywriter as a tool for generating ideas, getting the creative juices flowing or producing outlines that can be used as a starting point and then built off of it. Just make sure you’re fact-checking everything before you publish!