Print advertising has been around for a very long time and has evolved as it has grown. It stands to reason that at least a handful of myths have come about on the nature of print advertising over the years, especially in recent history. Found here is a short breakdown of a few of these myths.
People don’t trust traditional print.
Printed news and advertising are actually the most trusted sources of information. A 2022 snapshot from News Media Canada reveals that approximately 47% of Canadians trust newspapers, while only around 22% trust social media outlets.
Nobody reads newspapers anymore.
With the rise of digital media, it can be an easy assumption to make. However, according to the same snapshot, over 83% of the Canadian population still reads newspapers on a weekly basis.
You can’t track the effectiveness of print advertising.
While it might be trickier to track leads than in digital advertising, there are still ways to track the generation of leads from printed advertising, such as using referral links in the advertisements. The ‘pass along rate’ is also a means of estimating the effectiveness of printed media shared between multiple readers. You can find out more about tracking the effectiveness of your print marketing campaign by visiting our other blog post, ‘Marketing Strategy – How Do You Know It’s Working’, as well as having a look at our 5 Tips for Measuring ROI for Print Advertisements.
Traditional print isn’t as effective as digital marketing.
Traditional print can seem to pale in comparison to the reach that digital marketing has, but there’s more to a good campaign than reach. Consider this; there are advantages to using traditional advertising that digital advertising cannot pull off. Much of this can be attributed to the tangibility of the medium. You can learn more about this in our blog post ‘The Advantages of Traditional Advertising’.
Consider using traditional print in your next marketing campaign, using the resources that you can find on our blog to help you develop your marketing campaign. When you’re ready, why not reach out to us and let us lead you to print advertising success!