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What’s the number on New Year’s Resolution for small business? Attracting new customers! That’s pretty obvious, but you don’t have to ‘sell the farm’ on marketing endeavors to achieve your goals for 2014. Here are some simple things you can do to attract new customers in the New Year. Go mobile. Consumers are searching for products and services from their mobile devices, now more than ever, and we can be sure that the percentage of mobile searches will only increase in 2014. Do you have a mobile site? Could you sell more products and services online? Add one new social…
Promotional Products: Tips from the Pro’s!
Everyone has had a calendar hanging in their office with someone else’s business on it. A pen from your insurance broker or a travel mug from your realtor. Every time you look at these items you are reminded of that business. Promotional products: they’re subtle, they’re effective, and they’re everywhere. “Promotional products can boost response rates by as much as 75%,” said Donna Radke of Sunshine Promotions. “It could be a constant reminder of your work.” Radke told Coffee News that these tangible advertising tools complement other advertising medias, easily target different markets, and build favourable perceptions of goodwill among…
Business Coaching
By Amy Hancock. “You have to spend money to make money!”. Everyone in business has heard this before. You understand the value of spending money on marketing and advertising, products, services, and staff development; but are we ensuring that our costs are still showing a return? “We are all working hard to build successful businesses and when we understand that every time you spend ‘X’ amount of money you will get ‘X’ amount in return we can be more confident in our marketing,” said Laurie McNaughton from ActionCOACH Business Coaching. It makes perfect sense. If you spent $1000 and got back…
Invest in computer Training
“People don’t know what they don’t know,” said Joanne Swensrude of Know It Sooner Computer Training. This is true for most people who use computers in their daily business.You might use the same software every day to do your job.You might think you’re sufficient in software like Microsoft Excel and Word; but you could save time and money by doing it better and more efficiently. Most small business owners are juggling so many tasks they might seem it impossible to find time to receive computer training for themselves or their employees.They are ‘getting by’ on what they think is the…
Coffee News Canada on Global TV
Coffee News on Global tv! The Legacy of Coffee News An Interview with Candice Daum, Vice President, Coffee News Canada and Leslie Daum, Franchise Relations
How to Use LinkedIn to Grow your Small Business
Chances are you’ve already set up a LinkedIn Profile. You connected with some people you have in your network and then, likely, have just left your page laying dormant on the site. Using LinkedIn to promote yourself and your small business can be very beneficial and even lucrative. When used properly, LinkedIn can help you gain leads, generate real business, meet others in your industry, and create a forum for collaboration with like-minded business people. Here are some tips to help you utilize LinkedIn to grow your business: Complete your personal profile. Half of the profiles on LinkedIn are no…
Tips for Recruiting Seasonal Employees
It seems like we blinked and everything exploded into green! Summer is just around the corner and for many businesses, especially in the food and hospitality industry, that means things are going to get busy. Your success this summer is very much dependent on hiring good seasonal staff. Are you prepared to recruit and retain a successful summer staff? First things first, start advertising open positions, if you haven’t already. The longer you wait, the most likely the really prepared and responsible candidates (the ones you want) will have already found a job for the summer. Create job descriptions and job advertisements and post…
Transforming the Workplace
How would you describe the learning environment in your workplace? Progressive companies understand a healthy learning climate is important for growing business. Whether it’s defining and meeting goals through business coaching, leadership and management training, team building or workplace diversity training; remaining flexible and willing to learn will improve your business outcome. “When employers improve their workplace learning and interpersonal skills climate it translates into more motivated and engaged employees and better customer service,” said Marie Gervais, Director of Shift Management. Shift Management offers online services for organizations, managers and individuals that include eLearning through online courses and webinars. One…
First Aid Requirements for Business Owners
According to the Alberta Occupational Health and Safety Code every business must ensure that first aid services, equipment and supplies are available to their employees. Employers must make sure a certain number of employees have their First Aid Certification. The number of first aiders required is determined by the number of workers on site, the sites distance from emergency services, and which hazard category the business falls under. “The government makes first aid training mandatory within business to ensure that health and safety standards are upheld,” said Dominique Graf, owner of Breath for Life (First Aid Education) Inc in Edmonton….