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These days, many of us have e-readers, or read the news on the internet rather than in a newspaper. But don’t we all reminisce about the days when we could curl up on the sofa with a book and be transformed to another world for hours on end? That’s the power of print – it’s tactile, it’s memorable, and most of all, it’s intimate. Research has shown that people retain less when they read information on a screen compared to reading it in print. Another study looked at MRI brain scans and found that print was more “real” to readers; it…
The 7 Most Deadly Sins of Print Advertising
If you want people to read, understand, and respond to your print advertising, you must avoid these sins at all costs. Sin #1: Using reverse type for body copy. Reverse type is when you use light colored text on a dark background, such as using white text on a black background. Research shows that using reverse type for the body text of your print advertisement will lower readership of your advertisement by up to 80%. The reason for this is using reverse type for body size text is extremely difficult to read. And, if people cannot read your ad, they will…
Engaging Web Visitors to Generate Sales Leads
You run a small business and use your website to promote and sell your products and services. You’ve spent a small fortune on Google Adwords and expect web traffic to increase, and it probably will, but once visitors get to your website…what is keeping them there? 90% of your potential customers will search for you online to start their buying process. 70 to 80% of people who hit your website will leave, never to return, if they can’t quickly find what they’re looking for. Our online attention span is very short. “It is so important to engage and capture the…
Franchise Leader
Edmonton Business Talk WEBA Publication Walter Heuvingh of Coffee News was recognized as a Franchise Leader in Edmonton Business Talk in an Entrepreneur Profile written by Ingrid Schifer. Edmonton Business Talk is a publication of the West Edmonton Business Association. Here are some tidbits from the article: After 16 years at Ford Motor Company, Walter Heuvingh pursued his dream of owning his own business. Coffee News allows him to meet new people, network and give back to the community. Coffee News Northern Alberta is the largest Coffee News franchise in the world! It won the Outstanding Achievement Award at the…
Obtaining & Retaining Quality Employees
Hiring employees is one of the greatest challenges small business owners face. You’re business is growing and you require skilled, qualified employees that will grow with it and help you to expand it even further. The first thing business owners usually do is a post an advertisement all over the internet or in the newsletter, attracting all kind of non-relevant resumes. Sure, you’re getting applicants but they’re likely the wrong applicants. It’s a waste of time and resources. “In order to find quality employees you have to understand your talent market. Research it and develop strategies to reach it the…
The Tea Place
Instead of asking if you take one lump or two, these guys are asking if you prefer mango stars or tapioca sago pearls. Where bubble tea is at its best and lunch line ups are anxious for fresh salads and grilled panini’s, you can’t go wrong with a visit to The Tea Place. “People love the bubble teas,” said Quan Phung from The Tea Place. Bubble tea is a tea based smoothie made with milk with little jelly bubbles. “Mango is definitely a favourite!” Phung adds. The Tea Place has been open for over 7 years with two locations in…